People use “content” as a catch-all. When I say content, I mean useful assets that help someone decide: pages that rank and convert, posts that earn attention, videos that show what to do, and emails people actually open.

The only truly bad budget is the one that can’t teach you anything. I’ve lost count of how many accounts I’ve opened where someone said, “We tried Google Ads. Didn’t work.” Then I look and see £300 dripped across six campaigns, ten keywords apiece, one broad match free-for-all, and a homepage as the landing page. That’s not a verdict on Ads; that’s a verdict on starving a test. I budget from the unit economics up. Not dashboards. Not hunches. Just facts. If you're here lookin

If you are googling "Is SEO important in 2025?" then hopefully this blog helps explain why it's still as powerful today as it's ever been.